Product Name: Clickbank University
Product Owners: Matt Hulett, Adam Horwitz, Justin Allen
Advertised Price: $47 per month
Upsells: $297/year, $97
What Is It?Clickbank University is a training center and community on how to create your own info products to sell online. You can also learn how to market other people’s products via affiliate marketing.
Short ReviewThe quality of training is very high, and the community is somewhat active. The price is quite high but not unreasonable for what you get. I think this could be a good product for someone looking to market information via their own info product listed on Clickbank, but not for someone looking to make money in affiliate marketing.
Before You BuyUsually I have to deal with con artists trying to squeeze every penny out of me on sales pages, so Clickbank’s straightforward sales page was a pleasant surprise. They are clear about what you will be doing inside the members area, and what your money will pay for.
The only thing that put me off was the emphasis on financial independence and leading that “ideal lifestyle” of working from home. While I agree that this is possible via the methods they teach, I felt it was a bit over the top and reminiscent of other scammy products that I review.
They have a legit training center and don’t need to play that type of game.
What I LikedThe main training center focuses on product creation, which is different from most other “make money” systems that I review. Product creation can be a very lucrative online business if you create a high quality product(s) and can drive traffic to your site.
You can make even more money if you have a good email sequence for email marketing, and even MORE money if you have good incentives for affiliates to start doing the selling for you.
I didn’t watch all the videos available to me, but the ones I saw were very candid, high quality, and provided real insight into how online marketing works. I saw a few about how to think of a product to sell, how to drive traffic to your website, and the basics of how affiliate marketing works on Clickbank.
There is a ton of info to read, so if you join Clickbank University, you’ll have plenty to keep you busy. Beginners will definitely benefit from training, as well as low-intermediate to intermediate level online marketers. I think if you have experience and have just not found luck with your previous campaigns, you might find the info pretty standard, and might only benefit from later training modules (which I was unable to view)
One last thing I liked was that their Facebook page was pretty active as far as their posting goes. It’s always good to see that product owners are active in social media because it shows they are investing time in the business, rather than sitting back and waiting for paychecks as you struggle with the training.
What I Didn’t Like
Is Locked Modules Really for My Benefit?First and foremost, the most annoying thing about Clickbank Uni is that most of the training is locked. Not only is it locked for the $1 trial, but even after you start shelling out
Sure you can unlock everything and do it at your own pace, but it’ll cost you an entire year of “tuition” in one go. So if you are an ambitious individual, you’d better be a rich individual as well, because you’ll need $800 to get access to the material.
It was difficult to do a real analysis of all of the training they offer because the $1 trial really only gives you access to introductory videos. If what I saw is representative of what they plan to deliver later on, then the training is very much worth the $97 per month fee.
Training TopicsThey seem to be very focused on the business model of product creation, squeeze pages, sales pages, and building email lists. I’m not a fan of this because many times you end up having to pay for traffic from no-so-great sources, or focus on getting affiliates to market for you (if you are just starting out, this will probably add to your challenges).
Though more labor intensive, I have had much more luck with free traffic from Google using keyword research and blogging. I may be wrong, but I didn’t see anything about that in their training.
Updated PriceClickbank has since updated their monthly price to $47/month, which is a lot more reasonable than what they were charing before. However, signing up for CBU also means you get stuffed into a typical sales funnel where the second you buy something, you are asked to buy something else. You can see from the affiliate information below that there will be a series of upsells and downsells after signing up.
Come on guys, let a brotha’ breathe a bit before you dig your hands deeper into our wallets
It seems odd that they would be charging for a website builder now, since WordPress is 100% free and the most widely used builder out there. I do not know what the current builder is, but if it’s unique to Clickbank, it will mean you cannot move your website to another host if you decide to leave. I will update on this soon, along with what the new yearly price is.
Lack of SupportWhen I first landed on CB University, I heard crickets chirping. There were not very many comments, and those few comments that were there, were not answered. Some that were answered, were done so by other members. From 4 pages of comments on one of their training modules I created this graph to demonstrate the sorry state of support inside the members area.
However, as I browsed the site more, I saw that there are in fact some “experts” that answer the questions of the members.
Who gets answers, and how often the staff chime in to help out is very hit and miss. Some modules had staff replying to every comment, while other modules had none. I would say that more often than not questions were not answered, and there seemed to be a lot of confused non-English speakers asking things that were not appropriate to the specific page they were looking at.
No Pulse On CommunityPart of the appeal of paying for a monthly membership being part of an active community that you can exchange ideas with. In the sales video, we were told that Clickbank University had a pulse, and was a thriving community of people just like us.
But after investigating the training, community, and Facebook page I actually saw very little activity. There were rarely more than 10 comments on a training video (including moderators), the most active part of the forum was the “self introduction” top (12 comments), and the Facebook page had nothing.
Granted, this is a pretty new product, but I would think that Clickbank would have the experience and the means to popular their own community.